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February 10, 2026
digital product passport (DPP): what, where, when?
Starting in 2028, textile products without Digital Product Passports cannot be sold in the EU. Here’s everything fashion and manufacturing businesses need to know about Digital Product Passport (DPP) requirements, timelines, and implementation.
What is a Digital Product Passport (DPP)?
A Digital Product Passport (DPP) is a standardized digital record required under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), and other relevant product specific regulations such as the Construction Products Regulation (CPR), Toy Safety Regulation (TSR), Battery Regulation. The DPP stores accurate, complete, and up to date information about a product’s composition, manufacturing, repairability and recyclability, disposal guidance, environmental impact, and end-of-life options.
A digital product passport can, for example, be a QR code on a hang tag or a jacket label.
How to create a Digital Product Passport?
Creating a DPP is straightforward with the right platform. With Ovido, you simply import your product data and press “Create DPP”. Ovido platform is designed to meet current and upcoming EU regulatory requirements, ensuring your products have the necessary transparency and traceability documentation.
Each DPP contains structured, up-to-date data, including:
- Material composition and sourcing
- Manufacturing origin and technical performance
- Repairability, recyclability, and disposal guidance
- Environmental impacts across the lifecycle
Digital Product Passport Example
When a consumer scans the QR code on your product’s hang tag with their smartphone, they see a mobile-friendly page displaying:
How to Implement a Digital Product Passport?
Ovido’s platform is easy to use, and instead of manual work, the dashboard checks for you: what is going on, what to do, and when to do it. You need only one person to handle the whole process; you don’t need IT’s help.
3 Easy steps to implement:
1. Import product data or connect with Shopify.
2. The Ovido platform shows you exactly where your data gaps are. To fill them, you simply send a request to your supplier. When the supplier eventually responds, the information automatically populates the right fields.
3. Press Create DPP.
How to Communicate with Suppliers?
Worried about supplier response times? Ovido can’t make suppliers respond faster, but it makes the follow-up easy. In the dashboard, you’ll see exactly who hasn’t replied, send reminders with one click, and when they do respond, their information is automatically captured and organized. No more lost email threads or manual data entry.
- Send requests through the system, suppliers receive regular emails (no new tools for them to learn)
- Check from the dashboard who hasn’t responded and send follow-ups with one click.
- When suppliers eventually respond, even weeks later, their information automatically populates the right fields
- No digging through email threads or starting from scratch each time.
Not sure if you’re ready? Book a demo with Ovido, and we will help you get started.
Is the Digital Product Passport Mandatory?
DPP will become mandatory for nearly all physical products placed in the EU market, starting with selected product groups: textiles, batteries, and furniture. Without a Digital Product Passport, a product cannot be sold in the EU market. This applies to all companies selling in the EU, regardless of size.
What is the Digital Product Passport Timeline?
Starting in 2026-2027, textile and fashion brands must implement DPPs for every textile product being sold in the EU market. Now is the time to prepare, especially if your business is based in the EU, is part of complex supply chains, or exports to the EU.
Brands are ordering collections for 2027 from manufacturers now; if you want to stay competitive you should have the capabilities to provide the information now.
How Much Does a Digital Product Passport Cost?
Ovido is subscription-based, and the cost depends on the package. In addition, Ovido provides onboarding and customer support according to the chosen package and your needs. Book a demo to get a quote.
Book a demo and receive your first demo DPP for free.
Suvi Haimi
Co-founder
Suvi co-founded Ovido in 2024 to give manufacturers and brands a smarter, simpler way to manage product and supply chain data in an era of rising compliance demands. She holds an MSc in Biochemistry and a PhD in Medical Biomaterials from the University of Tampere. Before Ovido, she co-founded and previously served as CEO of Sulapac, a material innovation company on a mission to save the world from plastic waste. A scientist-turned-entrepreneur with a rare mix of academic, industrial, and entrepreneurial expertise, Suvi has become a leading voice in Europe's startup ecosystem. At Ovido, she's focused on turning regulatory complexity from the EU's Digital Product Passport to ESPR, into a competitive advantage for the brands and manufacturers she works with.
Antti Toponen
Co-founder
Antti co-founded Ovido in 2024 after a career as a lawyer, having previously worked in the M&A team at Hannes Snellman. He started Ovido from practical frustration, having seen first-hand how difficult it was to collect and manage sustainability and compliance-related data across supply chains in a previous company. His legal background gives him a sharp read on where EU regulation is heading, and he's focused on helping manufacturers turn compliance requirements into structured, actionable product data. As he puts it, "regulatory compliance is just the starting point" once that data is structured and centralized, it becomes a real driver of sustainability, transparency, and profitability.
André Praça
Co-founder
André co-founded Ovido in 2024, bringing deep product engineering experience to the team. Before Ovido, he worked at Zalando and Smartly.io, where he built and scaled technology for some of Europe's fastest-growing tech companies. At Ovido, André leads the engineering behind the platform that helps manufacturers and brands automate product data, compliance, and traceability, turning regulatory complexity into something simple and actionable.
Loredana Moimas
Co-founder
Loredana co-founded Ovido in 2024 to help fashion and consumer brands turn growing regulatory demands into real business value. She studied at Università degli Studi di Trieste and is based in the Helsinki Metropolitan Area. Today, she's one of the most visible faces of Ovido in the European fashion industry. representing the company at events like Copenhagen Fashion Week and Pitti Immagine, and working directly with brands such as North Sails, Makia, and Luhta to show how Digital Product Passports can become part of a brand's real value story, not just a compliance checkbox.
Tuomas Rinkineva
Co-founder
Tuomas co-founded Ovido in 2024 to make product and supply chain data simple, affordable, and accessible for businesses of every size. Before Ovido, he led core product development at Smartly, the world's leading marketing automation company. Today, he leads Ovido's product vision, working closely with fashion and manufacturing brands across Europe to make compliance, traceability, and Digital Product Passports radically easier to manage.
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