%201.svg){kind=icon}
February 10, 2026
How Papu design strenghtened their relationship with supply chain partners and achieved full product traceability and Digital Product Passports with ease
About The Company
Papu Design is a Finnish fashion brand known for its bold patterns, ethical production, and commitment to long-lasting, sustainable design. As a pioneer in circular and conscious fashion, Papu combines creativity with responsibility to drive real change in the industry.
With Digital Product Passports (DPPs) becoming a regulatory requirement, brands like Papu must now provide verifiable data on materials, production, and sustainability. But this data doesn’t exist in isolation; it must be collected from across the value chain. Meeting this challenge demands a coordinated, tech-enabled effort that not only satisfies compliance but also deepens collaboration with supply chain partners.
The Challenge
The CEO of Papu Design wanted to solidify the brand’s position as a sustainability forerunner by implementing Digital Product Passports across their portfolio well ahead of the industry curve. The objectives were clear:
- Collect complex product and supply chain data with minimal manual effort
- Use the DPP project as an opportunity to strengthen relationships with manufacturers and suppliers
- Build a traceability foundation that supports both compliance and collaboration
Instead of building internal infrastructure or managing manual outreach to every supplier, Papu chose to partner with Ovido to enable a fast, structured, and scalable rollout.
How Ovido Helped
- Set up a centralized, easy to use and integrated solution to benefit all value chain parties.
- Implementation of Digital Product Passports for the brand and improved market visibility for the manufacturers.
- Automated data inquiries to collect and share supply chain data.
“With Ovido’s support we’ve taken a significant step quickly and effortlessly towards full traceability and the implementation of Digital Product Passports (DPPs). At the same time, we’ve been able to deepen collaboration with our supply chain partners as part of our ongoing sustainability efforts.”
– Satu Takkinen, Chief Executive Officer
Results
- 50% reduction in time spent in coordinating and aligning the efforts to collect data from supply chain
- Strengthened engagement and relationship among partners
- Seamless movement of information, better supply chain resilience better responsiveness to customer needs.
Results
Within first 2 months, the brand had:
Their first high-value products traced end-to-end
DPPs ready to launch on their website.
A repeatable, automated process.
How Ovido helped
DPP Template builder in Ovido to engage consumers and satisfy regulation with a breeze.
Smart Data Inquiries to collect supply chain data effortlessly
Certificate Management tools to replace manual follow-ups and chaos
Suvi Haimi
Co-founder
Suvi co-founded Ovido in 2024 to give manufacturers and brands a smarter, simpler way to manage product and supply chain data in an era of rising compliance demands. She holds an MSc in Biochemistry and a PhD in Medical Biomaterials from the University of Tampere. Before Ovido, she co-founded and previously served as CEO of Sulapac, a material innovation company on a mission to save the world from plastic waste. A scientist-turned-entrepreneur with a rare mix of academic, industrial, and entrepreneurial expertise, Suvi has become a leading voice in Europe's startup ecosystem. At Ovido, she's focused on turning regulatory complexity from the EU's Digital Product Passport to ESPR, into a competitive advantage for the brands and manufacturers she works with.
Antti Toponen
Co-founder
Antti co-founded Ovido in 2024 after a career as a lawyer, having previously worked in the M&A team at Hannes Snellman. He started Ovido from practical frustration, having seen first-hand how difficult it was to collect and manage sustainability and compliance-related data across supply chains in a previous company. His legal background gives him a sharp read on where EU regulation is heading, and he's focused on helping manufacturers turn compliance requirements into structured, actionable product data. As he puts it, "regulatory compliance is just the starting point" once that data is structured and centralized, it becomes a real driver of sustainability, transparency, and profitability.
André Praça
Co-founder
André co-founded Ovido in 2024, bringing deep product engineering experience to the team. Before Ovido, he worked at Zalando and Smartly.io, where he built and scaled technology for some of Europe's fastest-growing tech companies. At Ovido, André leads the engineering behind the platform that helps manufacturers and brands automate product data, compliance, and traceability, turning regulatory complexity into something simple and actionable.
Loredana Moimas
Co-founder
Loredana co-founded Ovido in 2024 to help fashion and consumer brands turn growing regulatory demands into real business value. She studied at Università degli Studi di Trieste and is based in the Helsinki Metropolitan Area. Today, she's one of the most visible faces of Ovido in the European fashion industry. representing the company at events like Copenhagen Fashion Week and Pitti Immagine, and working directly with brands such as North Sails, Makia, and Luhta to show how Digital Product Passports can become part of a brand's real value story, not just a compliance checkbox.
Tuomas Rinkineva
Co-founder
Tuomas co-founded Ovido in 2024 to make product and supply chain data simple, affordable, and accessible for businesses of every size. Before Ovido, he led core product development at Smartly, the world's leading marketing automation company. Today, he leads Ovido's product vision, working closely with fashion and manufacturing brands across Europe to make compliance, traceability, and Digital Product Passports radically easier to manage.
More to read
Keep reading
January 21, 2026
From demo to live DPPs in two weeks: Ovido traceability software capabilities.
January 15, 2026
the story of a pocket - from craft to data: how Mifuko takes transparency to the next level